Smart thinking: Hugh MacLeod on Blogging
Hugh MacLeod is another smart cookie, and a bookmark for his gapingvoid blog, which I've been reading for about two years now, is one of only a very few that I keep in a folder marked 'READ EVERY DAY'.
He started out putting his cartoons online, then started talking about marketing, selling and so forth (he used to be in advertising) and he's been a pro-blogger and marketing-thinker for the past few years now.
In that relatively short space of time he's notched up a number of blog-related successes, such as turning Stormhoek Wines into an internationally-recognised brand (well, certainly among the geek-classes anyhow) and doing astounding things to the turnover of a Saville Row tailor via English Cut.
But perhaps most impressively - unless I've gotten hold of entirely the wrong end of the stick, which I admit is entrely possible - he played a deeply significant part in creating the pre-Xmas Thresher's wine voucher frenzy that enabled them to almost completely sell out of wine and champagne across their chain (thereby massively reducing their over-stock levels) on the back of an offer that was actually only 7% more than their standard '3 for 2' discount, and gaining massive national media coverage into the bargain. And all at practically zero cost, bandwidth charges notwithstanding.
And he still draws his cartoons as well... they're often extremely funny, very dry, very well observed.
So again, when someone like Hugh posts a collection of his distilled random thoughts on blogging then it's worth tuning in and paying attention.
I reckon anyone out there who is more than slightly serious about using their blog to do more than just think out loud online should pay particular attention to points #1, #3, #6, #18, #19 and #33. But read the rest as well, of course. Food for thought.
Filed under: Miscellania
Tagged With: Blogging | gapingvoid | Hugh-MacLeod | Marketing | Smart-thinking
Comments
Leave a Reply
-
Welcome
New to The Genre Files? Please read the About page and my Standard Disclaimer, thanks.
-
Latest Posts
- Fantastic Art: An Interview with Vincent Chong
- CGI Society 'Steampunk Myths & Legends' winners
- Fantastic Art: An Interview with Alex CF
- SF/F/H RSS News Digest via Alltop.com
- Books of 2008, reading plan 2009
- David Gemmell Legend Award - Voting is Open
- Congratulations, Sir Terry!
- New Genre Webzine: Three Crow Press
- A penny for the droid?
- On Monarchy in Fantasy Fiction
-
Categories
-
Monthly Archives
-
Socialising
Follow TheGenreFiles on Twitter:
Recent Tweets:
- L, B to expand Atom imprint - http://bit.ly/1NGnXv (theBookseller.com) HUGE congrats to new editorial director @SamAnnSmith 2009-10-08
- RT @Chadbourn (via @disrepdog) SF Site interview (by @SandyHelen) on writing, Age of Misrule et al - http://bit.ly/nLRip 2009-10-02
- RT @Sceptrebooks ( via @SamAnnSmith) Title for the new David Mitchell: THE THOUSAND AUTUMNS OF JACOB DE ZOET 2009-10-02
- RT @Salavaria (Conrad Williams) via @timlebbon I'm reading tonight at 8 at the Didsbury pub. Free copies of LONDON REVENANT for attendees. 2009-10-01
- RT @disrepdog + @TheBookseller: 'New' Solaris acquires two titles by Paul Kearney - http://bit.ly/A2kyC - Great news for a great author! 2009-09-29
- More updates...
Powered by Twitter Tools
