Court of the Air promo movie

I do like a book promo when it's well-designed, well-executed and, above all, intriguing. In a comment on my recent post about my reading list backlog, Brian Edwards of SciFind.co.uk points me in the direction of the Flash promo for Stephen Hunt's The Court of the Air - hosted by SciFind - which meets all three criteria quite nicely.

It's stylish: smoothly animated and sound-tracked with mood music and sound effect rather than any sort of cheesy author's voice-over. It also introduces the main characters and their situation - chock full of deadly peril and drama-inducing conflict - without giving away any more information than you'd expect from the publishers' blurb, so no major spoilers.

So overall I'd say it had a generally beneficial effect; on balance I for one would be more likely to pick up the book having seen the trailer. Job done.

Okay, some folks might be put off by the stylised, comics-esque animation, but I don't think that would be too much of a problem among the book's likely core, genre reading audience. So it's targeted as well, which is all to the good.

Check it out: www.scifind.co.uk/courtoftheair/.